Can I afford to? Can I afford not to?

Over the years many people came to associate the term ‘staging’ with a complete furnishing of the house. Today, we use staging professionals to increase the appeal of the property by identifying and addressing deficiencies in the home which will be flagged as possible “objections” potential buyers may have. In a business where “presentation is key”, homes that show well photograph well and command the most attention and the highest prices.

“Today’s buyers search out move-in ready homes online – they spend more to avoid the time and energy of upgrading themselves. Updated flooring, ideally darker coloured hardwood, tops their wish list. Showcasing a neutral paint scheme of light taupes also captures their attention. Sellers who undertake these key improvements typically realize a 2 to 3-fold on their upgrade investment. Equally important, these upgrades help to sell your home faster and protect it against a price reduction.” says Diane Black, owner of ‘Stagesense’.